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PCOMEPINSA PIZZERIA

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Interior design

Messina

Completed

Does a floor always need to be completely flat?

A floor does not always have to be completely flat: playing with heights can emphasize the architectural experience of the space, facilitating sales.
When you enter, the floor gradually rises along a ramp, changing your perception of your body and the environment: the higher you rise, the less you feel suffocated by the presence of others and the more visible you become. This modulation of height, observing the products displayed behind a transparent glass wall, generates a feeling of supremacy and control, prompting you to interact with the space in a more decisive way, choosing and ordering with greater emphasis from the top of the ramp, at your height.
At the same time, an electric conveyor belt transfers the freshly baked product along a visible lane behind the display shelf, so that it arrives steaming and in full view of everyone directly at the checkout for boxing and sale. The visual and olfactory impact completes the experience, demonstrating how an uneven floor can become a narrative and functional tool.

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